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Martin Schick - X Minutes

vri 08/08/2014 > don 14/08/2014

« money is time »


X MINUTES is the title of a strong concept, initiated by the 3 swiss artists Martin Schick, François Gremaud and Viviane Pavillon, and it is a placeholder for an undefined amount of singular performances whose titles are according to the duration of each unit. The concept is based on the idea that the artists create 5 more minutes of show in each place they perform. The first performance is called 5 MINUTES, with a duration of 5 minutes, and is created and performed only at the place of the first buyer!

In the next place, 5 new minutes are created and added to the 5 minutes that already exist, forming thus the piece 10 MINUTES, performed again only at the place of the new buyer. And so on… The number of performances is potentially unlimited. The selling procedure as well as difficulties inherent in the rules of sales and presentation put in place by the concept, are also part of the project.

* The project starts with an auction: the project X MINUTES is sold separately in single units.
* The sale and the creation take place in a chronological order: ‘5 MINUTES’, ‘10 MINUTES’, ‘15 MINUTES’, etc…
* The starting point for the auction of each singular unit is calculated on a standard theatre production (see diagram).
* The price paid at the auction is for one performance only. The show can be performed several times at the same place, but only with the agreement of the artists.
* Each creation of 5 additional minutes will be influenced by the place and the circumstances. The host is then credited as co.-producer of the project, and is also the owner of that particular piece.
* Each part of 5 minutes is performed in the language of, or in relation to, the language spoken in the place where it has been created. Subtitles have to be considered.
* The artists rehearse in situ 2 days before each premiere of the next X MINUTES. The host provides accommodation ans PerDiems for 4 persons for 2 days before the performance takes pace, and travel costs (support by ProHelvetia or Corodis is to be considered !).
* An object, logo, projection, text or ? chosen by the hosts, and representing the venue itself, will be on stage at the beginning of its related 5 minutes, and will stay on stage during all of the new minutes added later, visible and present in all venues that X MINUTES tours to.
* One venue can also buy several versions of X MINUTES. The procedure then will be exactly the same, with the venue being named twice as a Co-Producer.Example : The venue X buys the piece 20 MINUTES for X Euro. The artists perform the 15 minutes created elsewhere and add 5 more exclusive minutes, customized for the venue X. The venue X adheres to these last minutes with an objet, a word, a panel, etc, which will stay on stage for the whole following tour. 20 MINUTES is played only in the venue X. The next venue will present 25 MINUTES. The venue X can buy again X MINUTES several months (or years) later if it wants to present a new version (50 MINUTES, 75 MINUTES), 5 more minutes will be therefore created again in the venue X.


X MINUTES is an ever growing show linked to materiel and immaterial values, and time, which is unique each time it is performed. It is a spatio-temporal travelling piece ; a show that writes and collects its own story, that contains its own archive, a travelling exhibit based on the concept of passing time, the time between each step of creation is implied and perpetualy constricted. By living and growing, the piece is becoming more dense, containing an increasingly period of life in the duration of the performance. The spectators and the actors journey through the whole experience which brings them to arrive at the present moment, the final additional minutes, thus deepening the feeling of being together in the present.

X MINUTES follows the neoliberal logic of an exponentially increasing value: more is more! According to the contemporary art market we could claim that the more well- known, the more expensive, the more expensive, the more valuable. Our project is a critical investigation of that market logic rather than a critique of it itself. The European system of cultural production is made transparent by being integrated into the concept, and becomes the content itself. We play with the process of selling and programming, urging programmers to take a risk, and to trust and put value into the unknown, giving them an active role in the artistic process, the buyer becomes not only a co-producer, but also a protagonist of the project. The action of buying is crucial because it affects the work concretely.

On the other hand, the artists take the role of the independent and emancipated entrepreneur, selling their product. It invents its own system of self-sufficiency, reconsidering the coproduction as the modern ways of funding. It creates a kind of collaborative consumption, needful for its being and sustainability. It therefore uses the western world’s economic system in its own operation. While reflecting on the culture production we aim to reflect on and within the cultural product. The work itself is not only representing but also becoming an ‘oeuvre d’art’ at the same time.
After touring for a while, the artists will have a critical perspective on the work previously made in the process, and therefore their own personal and artistic development will become palpable throughout the piece. By giving themselves some rules, the artists will enjoy the implications induced and the absurdity that may result of it.

What happens if one of the artists is absent one day? What if the piece becomes too long? And thus too expensive? What if the transport of the objects or set becomes too complicated? What if we still perform it when we are old? Or rich?
Finally, the role of the spectator is also an active one, in that he has to create links between each 5 minutes of the project. No audience sees the same piece, they live a unique experiment. Every spectator becomes a particular witness of a single step that forms a whole, and creates thus a link between every venue and audience who took part in it.
The production will make a profit starting from 95 minutes. (cf.Tableau)

Duration: X minutes
Langue: Multilingual (depending on the hosts venues)
Artists: François Gremaud, Viviane Pavillon, Martin Schick
Artistic sale and advice: Sally De Kunst
Administration, organisation: Michaël Monney for INGOODCOMPANY
Co-producers: All buyers and hosts of the project, named in order of acquaintance. Total estimated budget: 61’200 €
Thanks to: ONDA rencontre danse 2013

Showing of the 5 minutes created for Pianofabriek Kunstenwerkplaats on Thursday August 14th at 8pm.